Pitch 101

Do you know what the definition of insanity is? Insanity is doing the same thing over and over again, expecting things to change. That's what advertisements are becoming. Repetitive. Boring. Changeless. Aren't you tired of these ads? This is your chance to change it all. We give the product; you make the ad. The goal? To catch the eye of every beholder! Every word, every shot, and every transition matters. Captivate the audience with your Pitch 101.

Contact Devin Maheswar at +91 80755 13601 for more info

Judging criteria

Plot (Story Arc and Plausibility)

Attraction (Premise & Entertainment Value)

Theme (Identity & Depth)

Tag line (Slogan of the brand)

Cinematography (Visual Language & lighting, Setting, and Wardrobe)

Editing (Pace & Effects)


Each school can send a four-member team.

Teams may work on their video from 8 am to 1pm.

Green Screens will be provided to participating schools.

Teams will have to bring their own equipment to shoot and edit their project.

Participants are permitted to bring their smartphone.

Use of presets and AI-generated videos is strictly prohibited.

Editors can use Adobe After Effects, Adobe Premiere Pro, DaVinci Resolve, VSDC or any editing software of their choice to edit.

Participants should create and submit a tag line related to their product.

Each team can have two editors and two videographers.

The duration of the video must be between 30 seconds and one minute 30 seconds.